Sure! Glance, a leading Indian lock screen platform, recently launched the #JustGlance campaign to tackle the fear of missing out (FOMO) during the T20 cricket season in India. The campaign encourages cricket fans to stay updated on the latest T20 scores and highlights without being glued to their phones all the time.
The #JustGlance campaign includes a series of short and humorous videos featuring popular Indian actors and comedians, such as Bhuvan Bam, Mallika Dua, and Varun Sharma. The videos showcase how Glance’s lock screen feature allows users to stay updated on the latest T20 scores and news with just a quick glance at their phone screens. The campaign also includes social media promotions and contests for users to win exciting prizes.
According to Naveen Tewari, CEO and founder of Glance’s parent company InMobi, the #JustGlance campaign aims to address the problem of smartphone addiction and provide users with a more balanced and mindful approach to consuming T20 content. The campaign also highlights the unique value proposition of Glance’s lock screen platform, which delivers personalized content and information to users without disrupting their daily routines.
The print ad revealed that the #JustGlance campaign was launched to showcase how Glance’s smart lock screen platform keeps over 200 million users in India fully engaged with real-time updates, scores, commentary, and a range of features during the ongoing Glance T20 Fan Fest. The ad was designed to address the FOMO that many cricket enthusiasts experience during T20 matches and to show how Glance can help users stay connected and informed about the latest cricket updates.
Overall, the #JustGlance campaign seems to be a creative and engaging way for Glance to differentiate itself in the competitive Indian mobile market and address a common pain point for cricket fans during the T20 season.
